In today’s digital landscape, start-ups and established companies alike keep working to maintain a lasting relationship with their customers. One essential way is through giving their website visitors a great customer experience. How? An accessible and effective live chat support is key!
Research found that live chat was hands down the preferred method of communication for online shoppers when compared to other service channels. One study is also saying that customers that use live chat are three times more likely to make a purchase compared to those who don’t. Indeed, live chat support should be an integral part of your website.
It’s no brainer since many people around the world are now purchasing goods and services online over the past years. In 2018, data shows that about 1.66 trillion customers went online to purchase a product and services. and this number is expected to rise even more in the coming years.
In the Philippines, Filipinos spent a total of about $1 billion dollars in shopping for goods and services online. With 25seconds response time, Filipinos are also considered as the happiest customers in the world when it comes to customer satisfaction together with Thailand and Australia. So if you’re an entrepreneur in the Philippines, this communication trend might help you.
Not convinced yet? Here are the benefits of live chat support:
1. Making interaction more convenient.
-Customers can multitask during live chat support compared to the traditional phone support. And if you’re targeting the younger generation or the millenials, live chat support should be your best friend since this populous generation prefer live chat when it comes to communicating with vendors.
2. Shortened order process resulting to increase of sales
-Vendors who are quick to offer a helpful recommendations or resolve issues on the spot can instantly make the customers click that “checkout” button increasing your sales potential.
3. Reduced Company Expenses
-Having live chat agents enables you to reduce your company’s expenses since a single chat agent can multitask and assist several visitors at once.
4. Expand Market Reach
-Putting live chat option on your site helps potential buyers to make inquiries about your products or services and arrange purchases despite not having to visit your physical location. It can also attract international customers who are not willing to spend additional money for expensive international call rates.
5. You can explore a lot of options
-For startup companies, you can explore different tools or platform like Facebook. Since 67% of Facebook users are on Facebook messenger, it is not just a cost efficient tool but also an effective tool in responding to your customers.
-You can also tap companies who offer chat support service like i4asia corp. who has been trusted by local Philippine brand. For more info, you can check our services through this link: https://www.lazada.com.ph/shop/i4-asia-incorporated/
6. Gain a competitive advantage
-In 2019, many businesses are still not using live chat support in their websites. So having a live chat on your site is a great opportunity to gain a competitive advantage over your rivals.
In this digital age, there’s no denying that effective customer service including live chat support can benefit companies. So from “why”, you must ask yourself “when” will you start offering a live chat support to your beloved customers?
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