How Far Can Your Sponsored Ads go?

In recent years, Social Media has developed from being a mere digital channel for “socializing” into a powerful digital marketing tool for brands and other businesses. In today’s time, almost everybody is using the internet to find information and browse reviews for buying decisions; and so it is highly recommended for your business to take advantage of these online platforms. Let’s understand that leveraging on sponsored advertisement is now one of the dominant parts of almost every marketing strategy.

Paid advertisement on social media seems to be one of the most immediate ways to impact the reach of your content, and it gives a big opportunity to many businesses to spread brand awareness. It also makes it easier for brands to target the right demographics — the behavior, interest, and the like, to better capture the right audience to deliver more optimized results. It’s also relatively cheaper to advertise on social media compared to radio or television.

The ultimate question: “How far can your sponsored ads go?” Well, it’s like Moana’s journey. If you’ve watched it, you know that she sailed across great bodies of water using an ancestral boat with the first purpose of returning the heart back to Te Fiti. During her expedition, Moana meets the demigod Maui whom she trusted to help her accomplish her quest. In the end, Moana discovers the one thing she had always sought; her own identity. Likewise, one of the objectives in running a sponsored ads is “brand awareness.” In sponsored ads, you can target and reach different audiences in certain geographical locations with a budget that you can work with. Your chosen audience will get to recognize what your brand is all about, and the real cherry on top is your chance to engage with them and turn them into evangelizers.

Let me mention our pioneer SMM client; The French Baker Philippines. We’ve been managing their social media accounts for 5 years now and we’ve seen their pages have grown since. There are undeniably great results through running series of ads. Our recent video ad for the TFB branch in SM Cherry Congressional has a reach of 222,018, 2,071 likes, 44 comments, 182 shares, 71,336 views so far. The budget for this was only $81.00. Our secret: setting up and optimizing the campaign with the resources we got. (And, yep, that remains as a secret!) You can watch the video here: http://bit.ly/2tP1ncA.

Imagine, the giant swell that comes with careful planning, setting up, and optimizing an ad campaign. You will be able to make meaningful engagement with most of the people you targeted, and, consequently, your business will have its impressive recall in the digital space. You can still work on traditional marketing strategies but why not give Sponsored ads a try when you know it’s effective? You’ll be surprised with the traction in inquiries, foot traffic, and especially revenue!

So now, I guess you’re looking for the right Social Media expert who’s like Moana — one who will help you navigate the waves of today’s marketing trend. Trust us, we’ve been there, done that, and looking forward to do more. We gotchu!