Social Media Voice and Tone

A brand relies on “communication” to succeed, or continue to live. Without any communication, connection to consumers is lost.  Without connection (to consumers), you know what will happen next.

That’s why businesses created ways to communicate— to always stay connected. And you know it, venturing into the world of social media is one of those ways.

That one gets me all the time so I must stress on it.

It’s no revelation that social media is being used as a platform to stay in touch with almost anyone, though,  as we continue to be dependent to the internet, so are businesses. So far, it is proven to stretch a wider connectivity reach.  So, really, it isn’t that confusing why companies are investing on social media marketing and using it to express themselves, with their unique, own voices.

Yes, voice. When there’s communication there’s voice (and tone).

Is it fun talking to an emotionless answering machine? No. That’s why it’s a delight that people are not actually talking to one when you answer their queries. The mass wants to talk to something alive and something humane. But how? How do you make your brand alive? How can you make them feel that they are not being talked to as money maker, but as a person? The answer is what is mentioned earlier. It is to have a voice (and tone!).

Now, what is this “voice” and “tone” that I’m talking about?

Voice is how you present your brand’s personality. Is it professional or laid-back? Is it a know-it-all or nonsensical?

While, on another note, tone is molded from factors that should be taken into consideration; channel, target market, and situation. That refers to how you want to sound to people. With tone, you can be friendly, direct to the point, humble… you know it.

It should also be noted that it is important to have your own voice. Just like how people’s personalities and the way we treat other people are always different and vice versa, businesses should also do that. With voice and tone, they can differentiate themselves from other brands while staying true to their nature — the core values of their brand displayed.

What is the significance of this all? Simple. It is to effectively communicate with assurance that the one on the other end still wants to stay connected. Because if the connection gets cut, you know what will happen next.