The Digital World

Stop. Look around you. What do you see? Of course, if you’re in the middle of the mountain ranges, there’s a huge possibility that you have a flashlight on your hand and a big backpack and what you see are green pastures. Meanwhile, if you’re in the middle of the civilization, lights are surely everywhere.

If the colorful lights you see are from the things we call, “screen”, that’s Digital World saying “hello” to you. If you have phone on your hand, then you’re definitely saying “hi” back.

Pretty much everything in our lives is dependent in the use of technology. From the moment you woke up, the ringing of the annoying alarm clock is technology. When you tap your card to pass and enter the train station is a technology.  When you opened your tv to check the latest news, that is technology, and when you browse your feed to see what’s up with the world, that’s technology— digital technology.

Digital technology refers to the technology that stores, uses information.  Examples of that are social media, messaging… etc., technology tools that will make interaction and work easier. That is something that businesses have an eye for.

Nowadays, most, if not all, companies are wanting to go Digital. The promise of easier work and increase in efficiency is definitely something the 21st century companies need. Consumers’ need are evolving into what digital technology molds it to be and so the service of businesses must meet their demands— thus formed digital marketing.

With the presence of digital marketing in one’s enterprise, analyzing of traffic information is possible, improvement on reach (faster response on inquiries, feedbacks) is visible, tracking your result is feasible, and the list goes on. No wonder why a lot of businesses invest on it. How about you?

As the world continues to change, it is evident that the traditional world we were born into is now undergoing through a transformation. The digital transformation is responsible for that. Though the assurance that we’ll reach the full transformation is debatable, it is noticeable that the digital world is rapidly succeeding to take over.

Why don’t you challenge yourself to not use of any device for one day? If you made it, a massive CONGRATS to you! If not, then that’s the reason why marketers are emailing you for promotions and putting up advertisements on your favorite social media pages or websites. You have become immersed with the digital technology. Yes, admit or not, you have.  You are the reason why digital marketers are creating digital related ways to easily reach you.

Infected or not, marketer has still a job to deliver. It is to never get left behind, and go with what direction the people are heading to— because it’s their interest that keeps a business alive. Since you already have an idea on how powerful Digital Marketing can be, it is only wise, as a marketer, to invest on it.